DW Ferrell

DW Ferrell is a visionary innovation strategist, community builder, and advocate for local economic empowerment. As the CEO and Founder of Localight, DW champions inclusive growth through local marketplaces by leveraging technology to keep more money circulating within communities. With a deep commitment to localism, open banking, and civic innovation, DW’s work focuses on the intersection of culture, creativity, and commerce. His leadership at Localight and involvement with organizations like Wonder Women Tech and the City of Long Beach’s Technology & Innovation Commission highlight his mission to make economies more equitable and sustainable.

Over the past two decades, DW has guided startups, nonprofits, and creative ventures through strategic transformations, serving in roles such as strategist, tech consultant, creative director, and adjunct professor. His diverse experiences—from grassroots brand consulting to teaching web marketing and UX design—showcase his dedication to democratizing innovation and driving systemic change. Whether mentoring early-stage companies at the Long Beach Accelerator or advising on DEIB practices, DW brings both passion and expertise to every endeavor, aiming to leave a lasting, positive mark on society.

CEO & Founder, Localight